The global prevention education campaign, unique of its kind, has already reached out to 1.3 million hairdressers in 26 countries, raising awareness and providing information by introducing HIV/AIDS prevention modules as part of their professional training courses. Once they have received training, the hairdressers go on to play a fundamental role, in their turn, in awareness raising and education. Hairdressers make up a large community, whose close personal links and ability to communicate with their clients are a highly effective way of passing on vital information for the prevention of HIV/AIDS.