As the top beauty Brand sold in retail outlets, L’Oréal Paris makes the most innovative products accessible to everyone. Its ambassadors embody a certain beauty ideal summed up in the legendary signature: “Because you’re worth it.”
For more than 100 years, Garnier has been creating innovative and accessible cosmetics to cover multiple beauty needs. Today, Garnier is the 2nd largest brand in L’Oreal group and is sold in more than 64 countries. Its driving force lies in its dynamic spirit and strong optimism.
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Maybelline New York is the world’s leading cosmetics brand, available in over 100 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer innovative, accessible, and effortless cosmetics for every woman.
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NYX Professional MakeUp, named after the Greek goddess who ruled the night and symbolized beauty and power, is known for high-quality, professional makeup at accessible prices. A leader in the massive color cosmetics industry, NYX is defined by exceptional quality products with rich pigments and high payoff
All the beauty products developed by the African Beauty Brands laboratories are specifically dedicated, adapted and efficient to perfectly meet their demanding beauty needs. To be the world leader in afro-specific hair care means all our energy is focused on delivering state of the art hair care technologies. And to achieve this, the Advanced Research of our unique dedicated team of scientists and biologists based in South Africa have developed extensive knowledge in collaboration with African hair stylists & dermatologists. Making us the experts of consumers of African descent on a worldwide scale. International brands such as Dark and Lovely or local brands such as Optimum, Nice & Lovely, Restore Plus and Blue Ice are all part of the African Beauty Brands portfolio.