Dream, Excel and Succeed together
Creativity, innovation and partnership – three reasons that prompt leading hair stylists to choose L’Oréal Professionnel and its products.
L’Oréal Professionnel products, developed in close collaboration with leading hairdressers, are the fruit of their technical expertise and the technological breakthroughs achieved by L’Oréal Research.
The brand’s hair colour products are cutting edge. In 2009, L’Oréal Professionnel launched INOA, a revolutionary odourless, ammonia-free hair colour for optimised respect of the hair and scalp. The Série Expert, Série Nature and L’Oréal Professionnel Homme lines offer quality professional haircare products suitable for all stylists and consumers.
The Tecni.art, Play ball and Texture Expert styling ranges are hugely popular with hair designers and the Série Expert line offers precision professional haircare products. X-Tenso, a long-lasting hair straightener, is also one of L’Oréal Professionnel’s most successful innovations.
With its finger on the pulse of fashion, L’Oréal Professionnel provides hair designers and colourists with the tools they need to fully unleash their creativity. Twice a year, L’Oréal Professionnel creates the “Colour Collections”, major events that put hair design at the centre of fashion and where technical expertise and innovation meet the latest catwalk trends. Working with leading international stylists, the brand transposes these looks to the hairdressing industry, so that every customer can emerge from the salon with a style reflecting the latest trends.
THE ART OF HAIR CARE
Women today have greater expectations concerning quality of service. Many women now aspire to the ultimate in luxury, and for many of them this means the delectable Kérastase In-Salon Treatment. The client is the center of attention, immersed in a relaxing treatment where beauty and well-being come together in perfect harmony. Caring for her hair is important to the Kérastase consumer because hair care has an impact on her overall sense of well-being. Kerastase is both classic and modern, bold yet not provocative, aspirational without being inaccessible.
Kérastase is premium, luxury hair care at its finest, and since 1964 L'Oréal Advanced Research has selected its most advanced technology for the Kérastase Collection. Kérastase products are unique, avant-garde formulas with innovative ingredients. Women aspire to Kérastase for the ultimate in hair care and the ultimate in beautiful hair.
Sold only in the most prestigious salons, the strength of Kérastase lies in the expert hands of the hairdresser. A Kérastase consultant hairdresser will select the in-salon program best suited to your hair-type and will also recommend a personalized home-care program. The stylist has the expertise to create a relaxing in-salon Kérastase Experience. The Kérastase Collection includes products that are designed for professional use only.
Kérastase knows that every woman is unique. With six product lines designed for all different types of hair, every woman can benefit from a personalized beauty program designed by her specially-trained Kérastase consultant.
Star lines: Nutritive, Reflection, Dermo-Calm, Resistance, Specifique and Soleil.
GET INSPIRED. SEE YOUR STYLIST
Redken was founded in 1960 by a dynamic, entrepreneurial American actress, Paula Kent Meehan and Jheri Rhedding, her hairdresser. Since the beginning, Redken's mission has been to focus on researching and developing superior products. The brand is dedicated to a scientific approach to beauty and powered by a commitment to salon education. This "Beauty Through Science" philosophy is a vital part of the brand's heritage and has engendered many of the industry's most technologically advanced products. In 1993, Redken moved to 5th Avenue NYC and became synonymous with urban-inspired fashion, innovation and street smart.
Every aspect of the Redken Brand is true to its unique mix of core values: Fashion... urban creativity inspired by the spirit, energy and style of the streets of NYC... Science... groundbreaking products through pioneering research and patented innovations... and Inspiration... artistic expression backed by education that explores through exchange, so that salon professionals can learn better and live better. Redken is perceived as an alternative, innovative, trendsetting urban brand that appeals to salons with the right attitude: fashion-forward and business-minded.
Key franchises are All Soft, Color Extend, Extreme and the first synergistic professional treatment, the Chemistry System in Redken Hair care, Rewind 06, Quick Dry 18, Guts 10 and Rough Paste 12 in Redken styling, Shades EQ Equalizing Conditioning Color Gloss, and Color Fusion Advanced Performance Colorcreme in hair color, and now Redken For Men.
SALON. BEAUTIFUL. ENJOY !
Matrix was founded in 1980 by the American husband and wife hairdressing team, Arnie and Sydell Miller. The Millers wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity. Now, more than twenty years later, their original ideas still stand strong and Matrix is the number one professional hair care company in the US.
Matrix offers all the support hairdressers need: from affordably-priced products that really work to localized grass-roots education and complete in-salon marketing. The brand truly understands what it means to be a salon professional.
At the forefront of salon education, Matrix helps professionals build on and improve their skills with state-of-the-art training programs. One of the industry's largest teams of educators partner with colorists and salon owners to transform looks and transform lives.
Biolage, Amplify, Curl Life, Color Smart, Sleek.look 4-step Professional Smoothing System, Opti.smooth, SoColor.beauty, Color Sync and Trix are Matrix key products.
Beauty and Innovation in Balance
In Swahili, the word Mizani means balance, and from this single word is inspiration for Mizani products – a superior, salon exclusive line of hair care products created for people with multi-textured hair. Each Mizani formula, whether used alone or in combination, gently works to balance the forces of beauty and chemistry, ultimately creating radiantly healthy hair.
Launched in 1991, the Mizani brand maintains a global, upscale, salon-exclusive franchise with a portfolio of power brands, while continuing to offer the most technologically advanced products engineered to treat multi-textured hair through wellness. Mizani offers a strong commitment to stylist through its advanced, patented technology, and innovative ways to care not only for the hair, but for the scalp as well. Each MIZANI formula is customized to suit the individual needs of each hair type. From naturally curly and highly textured to color-treated, relaxed and highly sensitized, MIZANI offers a specialized, salon-exclusive hair care system designed to restore every hair type to its ultimate state of balance.
Pureology was created in Irvine, California in 2001. It was here that salon industry pioneer Jim Markham revolutionized colour care and launched the first 100% Vegan formulas and ZeroSulfate® shampoos for colour-treated hair. Jim identified a need among professional colourists and their clients for gentle, naturally-based products that deliver superior performance for Longer Lasting Hair Colour Guaranteed!®
Today, Pureology is the #1 colour care brand in the USA and our high-performance products are an industry standard.
At Pureology, it is our mission to provide the professional hair colourist and their clients the highest quality prestige products that enhance colour radiance and brilliance, dramatically improve hair condition and ensure longer lasting hair colour guaranteed.